PROFESSIONAL EXPERIENCE

Naturepedic, Visual Media Specialist (2023–2026)

Naturepedic is a vertically integrated premium organic mattress and bedding manufacturer operating across DTC eCommerce, national retail partnerships, and 20+ company-owned showrooms. As part of the Marketing and Creative team, I led revenue-generating visual production while implementing scalable infrastructure that reduced costs, accelerated product launches, and improved operational efficiency.

• Directed and produced in-house video and photo content across eCommerce, paid social, organic, and CTV channels; delivered 60+ assets per promotional cycle, contributing to paid campaigns on Meta Platforms generating $116K revenue on $14K spend (8.3× ROAS)

• Spearheaded vendor evaluation and RFP process to launch a scalable 3D “digital twin” program across 50+ SKUs using CGI and AI-assisted workflows. Reduced time-to-market by several weeks by replacing location-based photo shoots, while enabling marketing assets to be deployed before inventory arrival

• Identified asset management and redundancy risks; proposed, budgeted, and deployed 72TB RAID-configured NAS infrastructure, centralizing storage, mitigating data loss risk, and improving cross-team accessibility while reducing long-term costs

• Led vendor selection, contract management, and rollout of centralized digital signage platform across 20+ retail locations, eliminating manual distribution workflows and enabling real-time content updates

• Established enterprise music licensing workflows, ensuring copyright compliance and enabling efficient, scalable video production

• Coordinated and directed external photographers, videographers, and production vendors to support campaign execution and product launches

• Designed motion graphics and brand-aligned visual treatments across digital, retail, and broadcast environments

• Directed and edited A Farm to Bed Story, selected for the 2025 Chagrin Falls Documentary Film Festival

Cleveland Guardians + Toledo Walleye & Mudhens
Live Sports Production (2019-2020 & 2023-2024)

• Served as in-arena replay operator for Cleveland Guardians GTV broadcast production, supporting live game presentation and fan engagement

• Directed live video board and replay operations for Toledo Walleye and Toledo Mud Hens, executing real-time editorial decisions in high-pressure broadcast environments

Video Production Intern, First Solar Corporation (2019–2020)

First Solar is a global renewable energy manufacturer producing utility-scale solar modules and energy solutions worldwide.

• Produced and edited 50+ corporate communications and training videos supporting global workforce initiatives, including Microsoft 365 adoption and internal systems onboarding

• Led production of executive communications, including filming and editing the CEO’s annual address distributed company-wide

• Partnered with internal stakeholders across HR, IT, and leadership to translate technical and operational content into clear, engaging visual communications

WBGU-TV, Production Assistant (2016–2020)

WBGU-TV is a PBS affiliate producing local, regional, and national programming, including live sports broadcasts in partnership with ESPN. Contributed to 200+ live and recorded productions spanning athletics, public affairs, and cultural programming.

• Edited episodic broadcast content for programs including The Journal, Summer in Ohio, and Live at Howards

• Served as director, replay operator, and camera operator for live ESPN broadcasts of BGSU athletics

• Promoted to Student Leader, training and supervising new production staff across control room, studio, and field workflows

EDUCATION: Bowling Green State University
Bachelor of Science in Technology, May 2020

Major: Visual Communication Technologies (Videography and Photography concentration)

• FAA Part 107 Certified Commercial Drone Pilo