Produced for Naturepedic, this corporate communication announces the company’s recognition as the first mattress brand to earn the EWG VERIFIED™ mark. I filmed and produced the piece as a one‑man crew in the Naturepedic showroom in Chagrin Falls, Ohio, renting and shipping all equipment (aside from my camera) directly to the space for cost‑efficient production. The interview with Naturepedic’s founder explores how enforceable standards shape product claims, consumer trust, and the future of healthier sleep environments. I directed and edited the conversation to frame the certification not as a finish line, but as part of a broader movement toward transparency, safer materials, and informed choices.

Roles: Director · Editor